Building a program brand provides an easy to remember and recognizable identity which helps increase patient awareness and fosters commitment. Topstone works to create branded programs with memorable names and imagery and uses them consistently in all patient recruitment materials.
Branded items include:
- Study brochures/information sheets
- Study-specific website
- Study Post Cards and Thank You Cards
- On-line advertising
- Print advertising
Successful branding means more patients responding to outreach programs which can increase patient enrollment and keep your trial on schedule.